Generative AI
Effective AI use isn't just about entering the right prompts into the latest GPT model. I blend automation tools, fact-checking, natural language processing know-how and traditional copywriting to move the needle. And I don't keep my secrets to myself. I've used my knowledge to lift up my colleagues in other areas of marketing and editorial, including leading company- and department-wide workshops on how to effectively use AI and upgrade company processes as a whole. ​​
01
Leverage data
Every great strategy starts with knowing your audience. I leverage user data and AI to test campaigns, which means happier customers and increased sales.
02
Analyze the competition
Using AI to write social media copy is good. Using it to analyze competitors' messaging and dictate your brand's launch on a new social platform is better. I apply AI to traditional methods of social strategizing to help brands show up clearer and bolder in the online world.
03
Provide more options, faster
Instead of taking eight days to write, eight-page booklets take a few hours. I blend my knowledge of a company's voice and tone with AI to speed up draft creation so my colleagues can get to work faster, stakeholders get deliverables sooner, and they have more options to choose from at the start.
04
Teach & learn
I've spent countless hours learning about and training generative AI to produce better outcomes for brands. I led company- and department-wide workshops on effective AI use in my previous role at Sunday and am currently learning more about data science and programming languages to further enhance my skillset.
